B2B Hygiene Platform V3 expands manufacturer catalogue integration across more than 27 main categories and over 40 brand sections. The update supports structured product data, refined search and broader visibility across Google Shopping and other digital channels.
Germany, 17th Sep 2026 – B2B Hygiene has expanded its capacity to process extensive manufacturer catalogues with the launch of Platform V3. The product index currently comprises more than 13,500 records, covering product variants, pack sizes, packaging units and configurations. The platform features specialist product ranges across more than 27 main categories and now includes over 40 brand sections.
The V3 update focuses on the structured integration of larger catalogues. Product names, materials, dimensions, variants, sales units, volume pricing, availability and shipping methods are consolidated into a standardised data structure. This enables product information from multiple manufacturers to be presented more consistently throughout the digital B2B procurement process.
Specialist Product Ranges by Application
The platform’s brand partners cover a broad range of operational supply requirements:
- SPRiNTUS supplies wet and dry vacuum cleaners and machine accessories; Floorstar offers cleaning trolleys, mopping systems and holders; and De Witte provides sprayers, cleaning equipment and accessories.
- REZI offers microfibre cloths, glass-cleaning cloths and dishcloths; Mopptex supplies mop heads, mop covers and pads; Mop Knight provides dusters and cleaning textiles; and MegaClean offers microfibre, polishing and cleaning cloths.
- OXO supplies oven, grill and washroom cleaners, as well as isopropyl alcohol; Dr. Weber’s offers hand-cleaning products, laundry starch and surface hygiene products; Wecomat provides rinse aids, water softeners and laundry detergents; and LARGO supplies products for dishwashers and washing machines.
- Robbyrob offers cleaning and care products for kitchens and commercial premises; Weco supplies commercial cleaning chemicals; and Ultrana provides laundry detergents, odour-control products, specialist cleaners and footwear disinfectants.
- Meditrade Cleaning supplies products for hand hygiene, surfaces, washrooms and kitchens; SemyTop offers hygiene paper, dispensers and waste management supplies; and SemyCare provides care supplies, hygiene paper and consumables.
- Sobsy offers workplace hygiene products for hospitality, foodservice and industry, while Quicky and Funny supply hygiene products, cleaning supplies and complementary consumables.
- NOBAMED supplies compresses, bandages and wound-care products; Meditrade Health offers gloves, protective clothing and care supplies; and Becht provides disinfectant wipes, instrument-care products and dental prophylaxis products.
- Nitras Medical offers disposable and protective gloves; wellsamed supplies products for medical practices, hygiene and surface disinfection; and Care & Serve provides disposable medical clothing, protective equipment and dispenser systems.
- DS SafetyWear supplies protective coveralls, gowns, caps and other personal protective equipment (PPE), while Nitras Safety offers protective workwear, safety eyewear, safety footwear, and hand, head and arm protection.
- ZVG offers tissue products, hygiene paper, wiping cloths and protective clothing; Huchtemeier Papier supplies tissue and paper products; and Green Hygiene provides recycled hygiene paper and dispenser systems.
- Georgi Bürstenfabrik supplies brooms, brushes and doormats; VAR offers waste bins, recycling containers and freestanding ashtrays; and Naturabiomat provides bio-based waste collection and packaging solutions.
- Pandoo offers bamboo, paper and zero-waste products; Biomondi supplies products made from renewable raw materials for hospitality and foodservice; and ElephantSkin provides reusable gloves.
- Warda supplies sauna infusion and fragrance concentrates; Ozonos offers air purification devices; NORKA provides lighting and air purification technology; and F. & G. Hachtel supplies technical components for eye and face protection.
Product Data for Google Shopping
The processed product data is submitted to Google Merchant Center through connected data sources. In addition to individual products, the platform processes variants, pack sizes, volume pricing, availability and shipping information. This enables extensive manufacturer catalogues to be made available in a structured format for Google Shopping and other Google services.
Inclusion in the internal product index does not automatically mean that a product will appear in Shopping ads. Each record undergoes additional technical and policy compliance checks. Data quality, price formatting, product identification and consistency between the feed and the product page are monitored on an ongoing basis.
Improved Product Search and Data Quality
Platform V3 strengthens the foundation for more refined searches by product type, manufacturer, material, configuration, size and packaging unit. At the same time, duplicate or inconsistent attributes are being progressively resolved, while commonly used product characteristics are consolidated into a centralised structure.
These improvements allow larger catalogues to be filtered more precisely and related products to be classified more consistently. Details of the server, database and search architecture remain part of the platform’s internal technical development.
Visibility Across Multiple Channels
Alongside catalogue integration, B2B Hygiene is expanding its presence in organic search results, Google Shopping and digital video channels. Manufacturer, category and product pages provide the content foundation for these activities. Brand-focused YouTube campaigns are being extended to additional specialist product ranges and relevant business audiences.
The business model has also attracted attention within the European business community. B2B Hygiene received an invitation from Austria’s Climate and Energy Fund to “The Green 100”, a green finance event connecting businesses, projects and investors.
Further manufacturer catalogues, more precise product attributes and additional features for search, product range comparison and recurring procurement workflows are planned through 2027.
About B2B Hygiene
B2B Hygiene e.K. operates a digital wholesale platform serving business customers and public-sector institutions. Its product range includes hygiene products, cleaning chemicals, occupational safety products, personal protective equipment, workplace equipment, medical supplies and consumables.
Press Contact
B2B Hygiene e.K.
Kaiser-Joseph-Straße 254
79098 Freiburg im Breisgau
Germany
Email: andy@b2b-hygiene.com
Website: www.b2b-hygiene.com
Media Contact
Organization: B2B Hygiene
Contact Person: B2B Hygiene
Website: https://www.b2b-hygiene.com/
Email: Send Email
Country: Germany
Release id: 49201
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