Explora Books will present three reflective, conversation-starting titles by Michael R. Self, Ed.D., at the London Book Fair, set for March 10–12, 2026, at Olympia London in Hammersmith. Together, the books form a loose trilogy on identity, choice, and the uneasy space between individual values and social pressure. Rather than offering easy comfort, they ask readers to look at familiar ideas from a less flattering angle—and to sit with the results.
Vancouver, British Columbia, Canada, 7th Mar 2026 – Whatever Became of Jonathan Livingston Seagull and the Breakfast Flock in Such a Clearly Fruitcakes World revisits the spirit of Richard Bach’s famous outlier and places it in a modern, often conformist culture. Self frames the “Breakfast Flock” as a symbol of routine thinking and social approval, the forces that quietly shape most lives. The book works less as a narrative and more as a personal audit for the reader. It invites readers to consider whether they are shaping their own path or simply following patterns laid down by others. Its tone is direct and reflective, making it a strong pick for book clubs and philosophy discussions.
In I Think, Therefore I Am, … probably wrong, Self takes a more confrontational approach. The book questions the assumption that societies are as rational or intelligent as they believe. With blunt language and an unfiltered point of view, it challenges readers to reconsider how tribal thinking, cultural habits, and political loyalties shape public life. The arguments are intentionally uncomfortable. The goal is not agreement, but awareness.
The third title, So, What’s In It For Me? turns inward. Here, Self focuses on the everyday question that guides personal choices, whether we admit it or not. Drawing on references from American culture and literature, the book suggests that each person is writing a private story inside a larger national one. It asks readers to think about which story they are living—and whether it reflects their values or someone else’s script.
Taken together, the three books read like a long, ongoing argument about authenticity. They do not offer neat solutions nor motivational slogans, because there are none to be offered. Instead, they keep returning to the same core question: Are you living by intention, or by habit?
Visitors to the London Book Fair can find these titles at the Explora Books display and decide for themselves which parts feel uncomfortably true.
In I Think, Therefore I Am, … probably wrong, and So, What’s In It For Me? are available on Amazon and other major retailers. Watch for the upcoming release of Whatever Became of Jonathan Livingston Seagull and the Breakfast Flock in Such a Clearly Fruitcakes Place.
About Explora Books
Explora Books is a book marketing firm located in the heart of Vancouver, British Columbia, Canada. The company specializes in self-publishing and marketing, taking pride in its exhaustive research and creative strategies that provide wider avenues for aspiring authors to gain recognition for their works. Explora Books aims to guide authors through the complexities of self-publishing, offering convenient solutions to navigate this process. The firm fosters and redefines creativity and innovation, setting new industry standards. Explora Books is dedicated to empowering authors globally.
Media Contact
Organization: Explora Books Ltd
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